As we are independent from media owners, we cannot provide input on whether they will cover the cost of ad deliveries through third-party vendors.
In some cases, media owners pay for ad delivery; however, large newspaper media owners work to maintain healthy competition amongst ad delivery vendors. As each newspaper group forms such a large proportion of the total market, choosing a single vendor and paying them directly would adversely affect the other vendors and create a monopoly. This would stifle innovation and increase prices.